Thursday, February 26, 2009

Andres Acosta - Commercial Annotation - MAC VS PC



This commercial was made by Apple - Macintosh, they use several methods to promote their personal computers. Their main method is by showing all the drawbacks to PC's. They use two characters to represent each the Mac and the PC. The Mac seems to be more "hip" while PC seems to be boring and only able to do work stuff. Also Mac shows how PC can get infected by many viruses while Macs can't! This method seems to keep the audience very interested and is also somewhat funny since PC is always in some sort of problem while Mac is just younger and better!

Link: http://www.youtube.com/watch?v=lgzbhEc6VVo
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1 comment:

  1. SheilaFebruary 26, 2009 at 4:08 PM

    Yes, they are definitely playing the young hip person should buy a Mac while the old farts should stick to their PCs. I was hoping you would mention the propaganda techniques that were used though to back up your observations.

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