Mr. T http://www.youtube.com/watch?v=bqJE5TH5jhc
Verne Troyer http://www.youtube.com/watch?v=Ae6U-WAJ1mw
William Shatner http://www.youtube.com/watch?v=p5AF1lPRWG8
Sunday, March 8, 2009
Andrew Corke World of Warcraft Commercials
For my blog post I chose the World Of Warcraft commercials, there are 4 I know of that I posted. These commercials take obvious use of the testimonial advertising technique. The Commercials features well-known celebrity’s such as Verne Troyer, Mr. T, Ozzy Ozbourne and William Shatner. In the commercial they introduce themselves and what “class” or type of character they play in the game. It is also mentioned quite allot is that 9 million people play the game, using sort of a bandwagon approach. In the commercials end they take use of glittering generalities when they say the catchy phrase, “what’s your game?”
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