Find a current commerical in which a hip-hop artist advertises a product. Discuss the video as it relates to the role of marketing and advertising in the artist’s career. Make sure you provide examples to argue the thesis that hip-hop artists have (or have not) blurred the line between music and merchandise.
In this video Snoop Dogg raps about normal things: making love, getting money, drinking. When his "bosses" come in they advise him to put the words "telephone" "cell service" and other related terms. Whats going on in this video is that dont let telephones ruin your movie, just like they ruined his rap. Basically they are using snoop dogg to promote teens turning their phones off in theaters. Although this is not a product, it is a call to action. There really is no line between music and merchandise or anything else in advertising for that matter when it comes to teens.
Friday, April 10, 2009
Thursday, April 9, 2009
Andres Acosta -- Blog Post #5
1)
In this commercial Ludacris markets the product Pepsi Cola with his rapping. He throws a party in the down south which is where he is from. I think this commercial is a good one because a lot of people like to party and when they party and listen to Ludacris' rap songs they can drink Pepsi because they will automatically think about Pepsi since he promotes it. Both the rapper and the produc win! Whenever someone is drinking Pepsi they could think about the rapper who promotes it and listen to his music and whenever people are listening to Ludacris they think about Pepsi! The product makes the person famous and the person makes the product sell.
Since Rap is very popular in today's youth, Pepsi uses this to their advantage and hire a well known rapper to advertise their product because the youth is a very big part of their sales! This is also why you see most rappers on commercials than rock and pop artists; just because they have become the most famous music genre in the U.S.
Wednesday, April 8, 2009
Blog Post 5
1. Find a current commerical in which a hip-hop artist advertises a product. Discuss the video as it relates to the role of marketing and advertising in the artist’s career. Make sure you provide examples to argue the thesis that hip-hop artists have (or have not) blurred the line between music and merchandise. Is hip-hop more open to identifying itself with brands? Is hip-hop more entrepreneurial than rock or pop? “…has black talk been used openly, knowingly, and not mockingly to sell products” (Savan 195)?
This commercial was used in the superbowl two years ago and I thought it was awesome. I hate when rappers and other performers whore themselves out to promote a product though. The fact that Busta Rhymes and Missy Elliot were in the commercial did not increase my likelihood to go out and purchase a Pepsi Max. I do however see the recent increase in hip-hop artists being showcased to promote certain products. I believe that when artists do promotions like these, unless they are for a good cause or an extremely awesome product then they are merely "selling out," and not staying focused on what is supposed to be focused on, the music and the fans.
This commercial was used in the superbowl two years ago and I thought it was awesome. I hate when rappers and other performers whore themselves out to promote a product though. The fact that Busta Rhymes and Missy Elliot were in the commercial did not increase my likelihood to go out and purchase a Pepsi Max. I do however see the recent increase in hip-hop artists being showcased to promote certain products. I believe that when artists do promotions like these, unless they are for a good cause or an extremely awesome product then they are merely "selling out," and not staying focused on what is supposed to be focused on, the music and the fans.
blog 5 Stephanie Kumetz
1. Find a current commerical in which a hip-hop artist advertises a product. Discuss the video as it relates to the role of marketing and advertising in the artist’s career. Make sure you provide examples to argue the thesis that hip-hop artists have (or have not) blurred the line between music and merchandise. Is hip-hop more open to identifying itself with brands? Is hip-hop more entrepreneurial than rock or pop? “…has black talk been used openly, knowingly, and not mockingly to sell products” (Savan 195)?
http://www.youtube.com/watch?v=1Jubz1Ini-o
This is a video of Beyonce for an direct TV. She is using one of her songs to get people to upgrade to direct TV. She even has a gold necklace with big letters on it that say upgrade. They have blurred the line between music and merchandise, because when you hear a song on the radio that is used a commercial you think of what that song was selling, and the other way around when you see that object being sold you think about the song that they used to sell that merchandise. I believe that hip-hop is more open to identifying itself with brands more then rock or pop.
http://www.youtube.com/watch?v=1Jubz1Ini-o
This is a video of Beyonce for an direct TV. She is using one of her songs to get people to upgrade to direct TV. She even has a gold necklace with big letters on it that say upgrade. They have blurred the line between music and merchandise, because when you hear a song on the radio that is used a commercial you think of what that song was selling, and the other way around when you see that object being sold you think about the song that they used to sell that merchandise. I believe that hip-hop is more open to identifying itself with brands more then rock or pop.
Blog 5 -- Lisa Melchiorre
2. Find a current commerical in which a hip-hop artist advertises a product. Discuss the video as it relates to the role of marketing and advertising in the artist’s career. Make sure you provide examples to argue the thesis that hip-hop artists have (or have not) blurred the line between music and merchandise.
Is hip-hop more open to identifying itself with brands? Is hip-hop more entrepreneurial than rock or pop? “…has black talk been used openly, knowingly, and not mockingly to sell products” (Savan 195)?
This commercial allows the product, Dr Pepper, to be viewed as “flavalicious” and one that will wake you up in the middle of a lecture class. It aims at college students and for those who know the artist Flava Flave, then they will recognize the singers voice at the beginning of the commercial. I think the commercial helps him promote his popularity and keeps him in the spotlight.
I think that hip-hop has the same value of rock or pop commercials. Pepsi commercials by Britney Spears and other commercials done by other artists have the same popularity. I don’t think that black talk is used to mock products, but is a good way to sell products. I remember when 1-800-ASK-GARY commercial first came out and the woman was saying “Don’t be scared and confused” in “black talk” and so many people talked and mimicked it because it was entertaining.
Is hip-hop more open to identifying itself with brands? Is hip-hop more entrepreneurial than rock or pop? “…has black talk been used openly, knowingly, and not mockingly to sell products” (Savan 195)?
This commercial allows the product, Dr Pepper, to be viewed as “flavalicious” and one that will wake you up in the middle of a lecture class. It aims at college students and for those who know the artist Flava Flave, then they will recognize the singers voice at the beginning of the commercial. I think the commercial helps him promote his popularity and keeps him in the spotlight.
I think that hip-hop has the same value of rock or pop commercials. Pepsi commercials by Britney Spears and other commercials done by other artists have the same popularity. I don’t think that black talk is used to mock products, but is a good way to sell products. I remember when 1-800-ASK-GARY commercial first came out and the woman was saying “Don’t be scared and confused” in “black talk” and so many people talked and mimicked it because it was entertaining.
black talk by nick peters
2. Watch this video about the origins of African-American English. Savran says, "White people (and not just the young) draw from a black lexicon every day, sometimes unaware of the words' origins, sometimes using them because of their origins" (194). Summarize the information in the video and respond to the question, "How has black vernacular shaped the slang you use in your conversations with your peers?"Savran's essay focuses on black talk, but there are many other subgroups of American English. Regional dialects have their own special words and phrases. What special words or phrases from your regional dialect do you use in your conversations with your friends and family members?
The video is stating that black talk is english, just mixed with elizabethan and other types of english. there are many sub genres all over, and each vary slightly. Black vernacular has not really shaped my conversation with peers since I try staying away from anything that others would not understand. sLang that I use is common slang that my age group has grown up hearing. I tend to stay away from it however, since I find it unintelligent to speak or to even hear. I a person cannot pronounce a word properly, that just means they are to lazy and must make up a word to fill in for it. I don't really have any special words or phrases, but I was grown up on the word ya'll instead of you all, but it is a very common word around southern people
The video is stating that black talk is english, just mixed with elizabethan and other types of english. there are many sub genres all over, and each vary slightly. Black vernacular has not really shaped my conversation with peers since I try staying away from anything that others would not understand. sLang that I use is common slang that my age group has grown up hearing. I tend to stay away from it however, since I find it unintelligent to speak or to even hear. I a person cannot pronounce a word properly, that just means they are to lazy and must make up a word to fill in for it. I don't really have any special words or phrases, but I was grown up on the word ya'll instead of you all, but it is a very common word around southern people
Blog 5 Andrew Corke
Find a current commerical in which a hip-hop artist advertises a product. Discuss the video as it relates to the role of marketing and advertising in the artist’s career. Make sure you provide examples to argue the thesis that hip-hop artists have (or have not) blurred the line between music and merchandise. Is hip-hop more open to identifying itself with brands? Is hip-hop more entrepreneurial than rock or pop? “…has black talk been used openly, knowingly, and not mockingly to sell products” (Savan 195)?
Black Talk Origins
2) The short video basically went over the origins of black vernacular. Black talk originated in the US during the eighteenth century when slavery was at its peak. The slaves would speak English but blend native African and Elizabethan into their speech. The language known as gulla, drops the word "is" and replaces doesn't with don't. It also consists of different grammatical features. Whites had always thought that the black slaves were not capable of speaking English because they did not speak all of the words. When in fact, they were merely adding to it.
"How has black vernacular shaped the slang you use in your conversations with your peers?"
I really think that black vernacular has shaped the way I speak with my peers. I have always noted that the majority of African Americans speak differently than myself and have wondered why. I had always though that the reason was because they were unintelligent or just simply chose to. In most cases, I avoid black terminology because I feel uneducated if I speak it. I do from time to time throw in some terminology to be funny or when I’m joking around. What everyone else might call a “grilled cheese,” in my family, we call it a cheese toastie.
"How has black vernacular shaped the slang you use in your conversations with your peers?"
I really think that black vernacular has shaped the way I speak with my peers. I have always noted that the majority of African Americans speak differently than myself and have wondered why. I had always though that the reason was because they were unintelligent or just simply chose to. In most cases, I avoid black terminology because I feel uneducated if I speak it. I do from time to time throw in some terminology to be funny or when I’m joking around. What everyone else might call a “grilled cheese,” in my family, we call it a cheese toastie.
Blog 5 Kisan Chhotalal
The commercial represents Diddy selling Pepsi. It relates to marketing because if they see him advertise it then that will boost Pepsi’s sales and will make them more profit. I feel that hip hop artists are kind of blurring the image because while they are promoting the product, they are also trying to promote themselves and their music so more people will listen to them. But besides all of that the video that he promoted makes people want to go out and buy a Pepsi. They feel that buy advertising a Pepsi can listening to music will help improve sales on not only the product, but the artists music as well. So basically its a win win situation, but really its just to help him get more endorsements and more money.
This commercial is a great example of how hip-hop is affecting not only our youth but everybody in society. Now this is not necessarily a bad thing. But this commercial has absolutely nothing to do with its product until the very last few seconds. They're advertising Curtis "50 Cent" Jackson more so than their own product (which is probably smart because their product stinks) which proves the fact that hip-hop artists have definitely "blurred the line between music and merchandise!" If people see 50 Cent, a multi-million dollar recording artist, drinking, or endorsing this product, they are not going to care about the taste or quality of it; all they know is that their idol is drinking it so they must do the same.
Hip-hop is definitely open to identifying with brands. I can think of so many songs just about different types of shoes…Mario – “Nikes Fresh Out The Box”, Nelly – “Air Force Ones”, and who could forget Run DMC’s “My ADIDAS”? How can they not be identifying with brands? I can only find one rock song about shoes so it seems to me that Rap/Hip-hop is much more entrepreneurial.
Sara Rieveley Blog Post 5 Black Talk
1.
http://www.youtube.com/watch?v=4ilHt1gorOI
This commercial use Ludacris, Kanye West, and The Game, three very popular and well known hip-hop artists to promote boost mobile. The commercial has the three hip-hop artists communicating from various places on boost mobile phones. For example, Kanye West is in a recording studio. They use a catchy song while adding a slogan. The slogan, “Where you at,” was used throughout the song, and is now known as a boost mobile slogan. I believe these types of commercials that use famous and very well known artists sell both the product and the artist. If your favorite artist is on a commercial selling a product, you are more likely to want that product more, but it also works the other way. If you love boost mobile and have that phone already, you may have loved the catchy song, which means you might listen to Kanye West, Ludacris, or The Game. I think both merchandise and music work together to make more products sell. It works! Hip-hop artists definitely identify themselves more with brands then rock and pop, and I believe they are also more entrepreneurial than both. You see many more hip-hop artists in commercials than any other genre. I agree with Leslie Savan the “black talk” has finally started be used openly and knowingly to advertise and sell merchandise, instead of mockingly like it used to. I believe slang has definitely started playing a bigger role in commercials to sell products.
http://www.youtube.com/watch?v=4ilHt1gorOI
This commercial use Ludacris, Kanye West, and The Game, three very popular and well known hip-hop artists to promote boost mobile. The commercial has the three hip-hop artists communicating from various places on boost mobile phones. For example, Kanye West is in a recording studio. They use a catchy song while adding a slogan. The slogan, “Where you at,” was used throughout the song, and is now known as a boost mobile slogan. I believe these types of commercials that use famous and very well known artists sell both the product and the artist. If your favorite artist is on a commercial selling a product, you are more likely to want that product more, but it also works the other way. If you love boost mobile and have that phone already, you may have loved the catchy song, which means you might listen to Kanye West, Ludacris, or The Game. I think both merchandise and music work together to make more products sell. It works! Hip-hop artists definitely identify themselves more with brands then rock and pop, and I believe they are also more entrepreneurial than both. You see many more hip-hop artists in commercials than any other genre. I agree with Leslie Savan the “black talk” has finally started be used openly and knowingly to advertise and sell merchandise, instead of mockingly like it used to. I believe slang has definitely started playing a bigger role in commercials to sell products.
Blog 5 Joey Ruggiero
This commercial tells it all hip-hop artists convey themselves in any way possible. Chris brown... now on trial for the Rihanna beat down isn't a person that I would want to advertise for my company but none the less his commerical does have a catchy ring and does kindof make me want to go out and get some gum. This does how ever blur the image that some hip-hop artists are trying to make for themselves which is not one where they just parade themselves for chewing gum sales. Alot of artists today are though using advertising to boost sales to make people want to listen to their music and to get their name out there. Which is unfortunatley blurring the true hip hop image...
Zack Newman Blog Post 5
1) Find a current commerical in which a hip-hop artist advertises a product. Discuss the video as it relates to the role of marketing and advertising in the artist’s career. Make sure you provide examples to argue the thesis that hip-hop artists have (or have not) blurred the line between music and merchandise. Is hip-hop more open to identifying itself with brands? Is hip-hop more entrepreneurial than rock or pop? “…has black talk been used openly, knowingly, and not mockingly to sell products” (Savan 195)?
Here is the link to the Kanye West Absolute Vodka Commercial: http://www.youtube.com/watch?v=9Uk7ohIpHAY
This commercial is an advertisement for Absolute Vodka by Kanye West. I believe that the line between music and merchandise is very blurred as does Savan. Music and merchandise are so intertwined that every commercial advertising something popular has an artist there to appeal to the public and most likely their music in the background. I'm not so sure that there every really was much of a line between the two to because they compliment one another so well. Hip-Hop is more open to identifying with brands because it is the popular brand of music in today's current society, but when the next type of music becomes more popular then that will be the main way of marketing through music. I am not so sure that black talk has been used to sell products as much as most people believe it is. Common language among the advertising appeal group would not be considered any type of language other than slang because it is used among the group normally. I believe the pop language of the targeted marketing group is what is used and all the language appeeals to that specific group.
Here is the link to the Kanye West Absolute Vodka Commercial: http://www.youtube.com/watch?v=9Uk7ohIpHAY
This commercial is an advertisement for Absolute Vodka by Kanye West. I believe that the line between music and merchandise is very blurred as does Savan. Music and merchandise are so intertwined that every commercial advertising something popular has an artist there to appeal to the public and most likely their music in the background. I'm not so sure that there every really was much of a line between the two to because they compliment one another so well. Hip-Hop is more open to identifying with brands because it is the popular brand of music in today's current society, but when the next type of music becomes more popular then that will be the main way of marketing through music. I am not so sure that black talk has been used to sell products as much as most people believe it is. Common language among the advertising appeal group would not be considered any type of language other than slang because it is used among the group normally. I believe the pop language of the targeted marketing group is what is used and all the language appeeals to that specific group.
Blog Post 5 Zachary Hoffmann
1. Find a current commercial in which a hip-hop artist advertises a product. Discuss the video as it relates to the role of marketing and advertising in the artist’s career. Make sure you provide examples to argue the thesis that hip-hop artists have (or have not) blurred the line between music and merchandise.
http://www.youtube.com/watch?v=Z0tgheca5HM
This video is 50 Cent promoting his line of vitamin water. He purchased it right after selling over 12 million albums and right before the release of his second studio album that eventually sold 10 million copies worldwide. He was one of the biggest rappers at the time and if he drank it why wouldn't everyone else. In the commercial it shows him drinking Formula 50 Vitamin Water then conducting an orchestra. Why wouldn't a brand want to get a person who just sold 12 million albums worldwide? He is obviously known and liked so people will want to buy anything associated with him. I don't think hip-hop is more open to identifying itself with brands. I do think that rappers are more commonly know because they are in the news more than rock artists. They try and promote themselves more which leads companies to give them money to promote their item. I believe this was already said but it is all about making money.
http://www.youtube.com/watch?v=Z0tgheca5HM
This video is 50 Cent promoting his line of vitamin water. He purchased it right after selling over 12 million albums and right before the release of his second studio album that eventually sold 10 million copies worldwide. He was one of the biggest rappers at the time and if he drank it why wouldn't everyone else. In the commercial it shows him drinking Formula 50 Vitamin Water then conducting an orchestra. Why wouldn't a brand want to get a person who just sold 12 million albums worldwide? He is obviously known and liked so people will want to buy anything associated with him. I don't think hip-hop is more open to identifying itself with brands. I do think that rappers are more commonly know because they are in the news more than rock artists. They try and promote themselves more which leads companies to give them money to promote their item. I believe this was already said but it is all about making money.
Post 5 "Black Talk"
1. Find a current commerical in which a hip-hop artist advertises a product. Discuss the video as it relates to the role of marketing and advertising in the artist’s career. Make sure you provide examples to argue the thesis that hip-hop artists have (or have not) blurred the line between music and merchandise. Is hip-hop more open to identifying itself with brands? Is hip-hop more entrepreneurial than rock or pop? “…has black talk been used openly, knowingly, and not mockingly to sell products” (Savan 195)?
This particular commercial has more than one hip-hop artist. The commercial combines many rappers and also Japanese action cartoons to promote Sprite. The commercial makes use of the artists and the action cartoon to attract attention to younger audiences. the commercial also makes use of the "obey your thirst" campaign. This commercial promotes the product as well as the artists, by creating exposure for the artists, and relating the product to the artists. this commercial, like many others, make use of the music itself, more than the artist. The brand wants to not only be associated with the stars, but most importantly the popular music that attracts people. As seen in this commercial, the rappers are not just appearing, but are rapping as they promote the product. I don't think that hip hop is more open to identify itself with brands, more than brands want to identify themselves with hip hop. The key to the game is to sell, and the only way to do so, is to appeal to the majority i.e. popular culture. therefore "black talk" has been used more lately since it has acquired immense popularity across the nation. Whether is rock, rap, or pop, there will always be a "fad" that will eventually dim out and give way to a new one: In the 70's was rock, the 80's was pop, and more recently rap.
http://www.youtube.com/watch?v=IkODvs4grqE
This particular commercial has more than one hip-hop artist. The commercial combines many rappers and also Japanese action cartoons to promote Sprite. The commercial makes use of the artists and the action cartoon to attract attention to younger audiences. the commercial also makes use of the "obey your thirst" campaign. This commercial promotes the product as well as the artists, by creating exposure for the artists, and relating the product to the artists. this commercial, like many others, make use of the music itself, more than the artist. The brand wants to not only be associated with the stars, but most importantly the popular music that attracts people. As seen in this commercial, the rappers are not just appearing, but are rapping as they promote the product. I don't think that hip hop is more open to identify itself with brands, more than brands want to identify themselves with hip hop. The key to the game is to sell, and the only way to do so, is to appeal to the majority i.e. popular culture. therefore "black talk" has been used more lately since it has acquired immense popularity across the nation. Whether is rock, rap, or pop, there will always be a "fad" that will eventually dim out and give way to a new one: In the 70's was rock, the 80's was pop, and more recently rap.
http://www.youtube.com/watch?v=IkODvs4grqE
1. Find a current commerical in which a hip-hop artist advertises a product. Discuss the video as it relates to the role of marketing and advertising in the artist’s career. Make sure you provide examples to argue the thesis that hip-hop artists have (or have not) blurred the line between music and merchandise. Is hip-hop more open to identifying itself with brands? Is hip-hop more entrepreneurial than rock or pop? “…has black talk been used openly, knowingly, and not mockingly to sell products” (Savan 195)?
http://www.youtube.com/watch?v=enJbXlb4zqo
I guess advertising is doing a good job because I immediately thought of the Chris Brown commerical for doublemint gum. The video is an excellent representation of how using a popular musician to advertise brings their fan base in to purchase the product. It also works the other way around in helping the artist become a bigger icon. I think that becoming an actor now a days means being a musician, or being a musician means becoming an actor or actress. Disney stars are a great example of that. These major stars also advertise according to their music, age, or group. You won't see a rapper advertising tweenage footwear or facial cleanser. Hip hop definitely has more of a presence in advertising than rock in my opinion. Certainly celebrities from every genre but hip hop is more popular than other genres so it's easier to appeal the majority.
http://www.youtube.com/watch?v=enJbXlb4zqo
I guess advertising is doing a good job because I immediately thought of the Chris Brown commerical for doublemint gum. The video is an excellent representation of how using a popular musician to advertise brings their fan base in to purchase the product. It also works the other way around in helping the artist become a bigger icon. I think that becoming an actor now a days means being a musician, or being a musician means becoming an actor or actress. Disney stars are a great example of that. These major stars also advertise according to their music, age, or group. You won't see a rapper advertising tweenage footwear or facial cleanser. Hip hop definitely has more of a presence in advertising than rock in my opinion. Certainly celebrities from every genre but hip hop is more popular than other genres so it's easier to appeal the majority.
Black Talk and Pop Culture Blog
1. Find a current commerical in which a hip-hop artist advertises a product. Discuss the video as it relates to the role of marketing and advertising in the artist’s career. Make sure you provide examples to argue the thesis that hip-hop artists have (or have not) blurred the line between music and merchandise. Is hip-hop more open to identifying itself with brands? Is hip-hop more entrepreneurial than rock or pop? “…has black talk been used openly, knowingly, and not mockingly to sell products” (Savan 195)?
http://www.youtube.com/watch?v=1Jubz1Ini-o
The current commercial that I used has Beyonce in it where she is promoting Direct T.V. It begins like every other music video that she has made where she dances in a barely there sequence dress and sings about how much of a diva she is. This commercial has been seen by all and not only does Beyonce look gorgeous in the video, the song is rather catchy also. The song sounds as if she pulled it right off of her platinum CD. I do not believe that hip-hop is more entrepreneurial than rock or that it is more open to identifying with brands. These commercials that feature any celebrity is not only there to just promote the product but to promote the music. I'm sure if you watch a decent amount of TV you can sing along to every commercial that features a song in it. This is one of the ways advertisement pulls the public in.
http://www.youtube.com/watch?v=1Jubz1Ini-o
The current commercial that I used has Beyonce in it where she is promoting Direct T.V. It begins like every other music video that she has made where she dances in a barely there sequence dress and sings about how much of a diva she is. This commercial has been seen by all and not only does Beyonce look gorgeous in the video, the song is rather catchy also. The song sounds as if she pulled it right off of her platinum CD. I do not believe that hip-hop is more entrepreneurial than rock or that it is more open to identifying with brands. These commercials that feature any celebrity is not only there to just promote the product but to promote the music. I'm sure if you watch a decent amount of TV you can sing along to every commercial that features a song in it. This is one of the ways advertisement pulls the public in.
Blog Post 5 Ashley Johnson
Find a current commerical in which a hip-hop artist advertises a product. Discuss the video as it relates to the role of marketing and advertising in the artist’s career. Make sure you provide examples to argue the thesis that hip-hop artists have (or have not) blurred the line between music and merchandise.
Is hip-hop more open to identifying itself with brands? Is hip-hop more entrepreneurial than rock or pop? “…has black talk been used openly, knowingly, and not mockingly to sell products” (Savan 195)?
http://www.youtube.com/watch?v=xIairaDBglI
This is a Fergie for Candie's ad. She incorporates her song "Glamourous" into an ad for shoes and clothing. In the ad, it shows a paparazzi snapping pictures of Fergie as she sings and dances around her house in Candie apparel and shoes. In the video, I particularly agree that the line between music and merchandising has been blurred. Example of this is the fact that she is singing one of her songs, while trying to promote merchandise. Fergie has taken advantage of her popularity and has promoted almost everything from Doritos to computers. I agree that hip-hop tends to be more entrepreneurial than rock and pop, especially since many hip-hop artists now have their own brands. This shows that “… black talk (has) been used openly, knowingly, and not mockingly to sell products” (Savan 195).
Is hip-hop more open to identifying itself with brands? Is hip-hop more entrepreneurial than rock or pop? “…has black talk been used openly, knowingly, and not mockingly to sell products” (Savan 195)?
http://www.youtube.com/watch?v=xIairaDBglI
This is a Fergie for Candie's ad. She incorporates her song "Glamourous" into an ad for shoes and clothing. In the ad, it shows a paparazzi snapping pictures of Fergie as she sings and dances around her house in Candie apparel and shoes. In the video, I particularly agree that the line between music and merchandising has been blurred. Example of this is the fact that she is singing one of her songs, while trying to promote merchandise. Fergie has taken advantage of her popularity and has promoted almost everything from Doritos to computers. I agree that hip-hop tends to be more entrepreneurial than rock and pop, especially since many hip-hop artists now have their own brands. This shows that “… black talk (has) been used openly, knowingly, and not mockingly to sell products” (Savan 195).
Tuesday, April 7, 2009
Hip-hop advertisement Blog Post 5 Mary Dalla Costa
1. Find a current commerical in which a hip-hop artist advertises a product. Discuss the video as it relates to the role of marketing and advertising in the artist’s career. Make sure you provide examples to argue the thesis that hip-hop artists have (or have not) blurred the line between music and merchandise. Is hip-hop more open to identifying itself with brands? Is hip-hop more entrepreneurial than rock or pop? “…has black talk been used openly, knowingly, and not mockingly to sell products” (Savan 195)?
http://www.youtube.com/watch?v=XyI5OnECBoM
This video is by HP with Jay-Z in it. HP used one of the most famous rappers to advertise their new notebook. If Jay-Z has it, it must be awesome. The HP notebook would stick out in your mind when you go to check out new computers and Jay-Z will stick out in your mind when you go to a music store. It's a win-win situation. It doesn't even matter who advertises their product. It's who's cool right now...what will sell the product. I don't think that hip-hop artists are particularly more open about advertising, I think if any other kind of artist was asked there would be the same chance of them saying yes as there is for a hip-hop artist were to. I think the "get money" factor of many rap songs kind of make rappers more entrpreneurial than any other type of artist. They need to have this busy, important, wealthy life style to keep up their image. Black talk has been used to sell products, obviously. You can find tons of videos on youtube that gratify that claim. I found it particularly interesting when at 00:39 Jay-Z said he was trying to be a rock star. I wonder why he thinks he's a rock star?
http://www.youtube.com/watch?v=XyI5OnECBoM
This video is by HP with Jay-Z in it. HP used one of the most famous rappers to advertise their new notebook. If Jay-Z has it, it must be awesome. The HP notebook would stick out in your mind when you go to check out new computers and Jay-Z will stick out in your mind when you go to a music store. It's a win-win situation. It doesn't even matter who advertises their product. It's who's cool right now...what will sell the product. I don't think that hip-hop artists are particularly more open about advertising, I think if any other kind of artist was asked there would be the same chance of them saying yes as there is for a hip-hop artist were to. I think the "get money" factor of many rap songs kind of make rappers more entrpreneurial than any other type of artist. They need to have this busy, important, wealthy life style to keep up their image. Black talk has been used to sell products, obviously. You can find tons of videos on youtube that gratify that claim. I found it particularly interesting when at 00:39 Jay-Z said he was trying to be a rock star. I wonder why he thinks he's a rock star?
Sunday, April 5, 2009
Blog Post 5: Black Talk and Pop Culture by Mary Dalla Costa and Joey G.
Choose ONE of the following questions to respond to. Your response should be a minimum of 100 words and no longer than 250 words. Be sure and comment on at least two of your peers' posts.
1. Savran discusses the role hip-hop artists play in modern marketing. Hip-hop generously sprinkles brand names in their songs, a trend that seems to be continuing. Look at this 1990s hip-hop video advertising cherry coke.
Find a current commerical in which a hip-hop artist advertises a product. Discuss the video as it relates to the role of marketing and advertising in the artist’s career. Make sure you provide examples to argue the thesis that hip-hop artists have (or have not) blurred the line between music and merchandise.
Is hip-hop more open to identifying itself with brands? Is hip-hop more entrepreneurial than rock or pop? “…has black talk been used openly, knowingly, and not mockingly to sell products” (Savan 195)?
2. Watch this video about the origins of African-American English. Savran says, "White people (and not just the young) draw from a black lexicon every day,
sometimes unaware of the words' origins, sometimes using them because of their
origins" (194).
Summarize the information in the video and respond to the question, "How has black vernacular shaped the slang you use in your conversations with your peers?"
Savran's essay focuses on black talk, but there are many other subgroups of American English. Regional dialects have their own special words and phrases. What special words or phrases from your regional dialect do you use in your conversations with your friends and family members?
1. Savran discusses the role hip-hop artists play in modern marketing. Hip-hop generously sprinkles brand names in their songs, a trend that seems to be continuing. Look at this 1990s hip-hop video advertising cherry coke.
Find a current commerical in which a hip-hop artist advertises a product. Discuss the video as it relates to the role of marketing and advertising in the artist’s career. Make sure you provide examples to argue the thesis that hip-hop artists have (or have not) blurred the line between music and merchandise.
Is hip-hop more open to identifying itself with brands? Is hip-hop more entrepreneurial than rock or pop? “…has black talk been used openly, knowingly, and not mockingly to sell products” (Savan 195)?
2. Watch this video about the origins of African-American English. Savran says, "White people (and not just the young) draw from a black lexicon every day,
sometimes unaware of the words' origins, sometimes using them because of their
origins" (194).
Summarize the information in the video and respond to the question, "How has black vernacular shaped the slang you use in your conversations with your peers?"
Savran's essay focuses on black talk, but there are many other subgroups of American English. Regional dialects have their own special words and phrases. What special words or phrases from your regional dialect do you use in your conversations with your friends and family members?
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