This commercial is a great example of how hip-hop is affecting not only our youth but everybody in society. Now this is not necessarily a bad thing. But this commercial has absolutely nothing to do with its product until the very last few seconds. They're advertising Curtis "50 Cent" Jackson more so than their own product (which is probably smart because their product stinks) which proves the fact that hip-hop artists have definitely "blurred the line between music and merchandise!" If people see 50 Cent, a multi-million dollar recording artist, drinking, or endorsing this product, they are not going to care about the taste or quality of it; all they know is that their idol is drinking it so they must do the same.
Hip-hop is definitely open to identifying with brands. I can think of so many songs just about different types of shoes…Mario – “Nikes Fresh Out The Box”, Nelly – “Air Force Ones”, and who could forget Run DMC’s “My ADIDAS”? How can they not be identifying with brands? I can only find one rock song about shoes so it seems to me that Rap/Hip-hop is much more entrepreneurial.
Yeah i have to agree with you. People see him advertise this product so they think it must be good. Its not, i could make this at home, just give me some sugar and water and thats it. People don't realize that, they someone famous promote it so they want it.
ReplyDeleteYeah Tommy, It seems that Vitamin Water is definitely using 50 cent to sell their product. I think that without him, or any pop star, sales would be difficult. Remember when we did the blog about advertising and the different techniques? Well this falls under the testimonial category.
ReplyDeleteTalk about the thesis at the end of the commercial...it was weird...Vitamin Water is overpriced and it stinks.
ReplyDeleteNice connection, Chad, to the McClintock essay.