Thursday, April 9, 2009
Andres Acosta -- Blog Post #5
1)
In this commercial Ludacris markets the product Pepsi Cola with his rapping. He throws a party in the down south which is where he is from. I think this commercial is a good one because a lot of people like to party and when they party and listen to Ludacris' rap songs they can drink Pepsi because they will automatically think about Pepsi since he promotes it. Both the rapper and the produc win! Whenever someone is drinking Pepsi they could think about the rapper who promotes it and listen to his music and whenever people are listening to Ludacris they think about Pepsi! The product makes the person famous and the person makes the product sell.
Since Rap is very popular in today's youth, Pepsi uses this to their advantage and hire a well known rapper to advertise their product because the youth is a very big part of their sales! This is also why you see most rappers on commercials than rock and pop artists; just because they have become the most famous music genre in the U.S.
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Awesome example and excellent response, Andres
ReplyDeleteI do think that rap has become a very popular genre of music. This is why commercial use it, to capitalize on its popularity. But commercial also use rock and pop in some commercials.
ReplyDeletei agree with you, commercials use rap because its very popular.
ReplyDeleteIf you think of how many of your friends like rap or like an artist like lil wayne you can answer the question of why they use rap to advertise.
ReplyDelete