Find a current commerical in which a hip-hop artist advertises a product. Discuss the video as it relates to the role of marketing and advertising in the artist’s career. Make sure you provide examples to argue the thesis that hip-hop artists have (or have not) blurred the line between music and merchandise.


In this video Snoop Dogg raps about normal things: making love, getting money, drinking. When his "bosses" come in they advise him to put the words "telephone" "cell service" and other related terms. Whats going on in this video is that dont let telephones ruin your movie, just like they ruined his rap. Basically they are using snoop dogg to promote teens turning their phones off in theaters. Although this is not a product, it is a call to action. There really is no line between music and merchandise or anything else in advertising for that matter when it comes to teens.