1. Find a current commerical in which a hip-hop artist advertises a product. Discuss the video as it relates to the role of marketing and advertising in the artist’s career. Make sure you provide examples to argue the thesis that hip-hop artists have (or have not) blurred the line between music and merchandise. Is hip-hop more open to identifying itself with brands? Is hip-hop more entrepreneurial than rock or pop? “…has black talk been used openly, knowingly, and not mockingly to sell products” (Savan 195)?
http://www.youtube.com/watch?v=1Jubz1Ini-o
This is a video of Beyonce for an direct TV. She is using one of her songs to get people to upgrade to direct TV. She even has a gold necklace with big letters on it that say upgrade. They have blurred the line between music and merchandise, because when you hear a song on the radio that is used a commercial you think of what that song was selling, and the other way around when you see that object being sold you think about the song that they used to sell that merchandise. I believe that hip-hop is more open to identifying itself with brands more then rock or pop.
Subscribe to:
Post Comments (Atom)
Beyonce isn't considered a hip-hop artist, is she?
ReplyDeleteBeyonce is a hip hop artist and i think that you are right, using someone famous to young people is create advertising.
ReplyDeleteshe is a hip-hop artist, and actress lol.
ReplyDelete