Sara Rieveley Blog Post 5 Black Talk

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http://www.youtube.com/watch?v=4ilHt1gorOI


This commercial use Ludacris, Kanye West, and The Game, three very popular and well known hip-hop artists to promote boost mobile. The commercial has the three hip-hop artists communicating from various places on boost mobile phones. For example, Kanye West is in a recording studio. They use a catchy song while adding a slogan. The slogan, “Where you at,” was used throughout the song, and is now known as a boost mobile slogan. I believe these types of commercials that use famous and very well known artists sell both the product and the artist. If your favorite artist is on a commercial selling a product, you are more likely to want that product more, but it also works the other way. If you love boost mobile and have that phone already, you may have loved the catchy song, which means you might listen to Kanye West, Ludacris, or The Game. I think both merchandise and music work together to make more products sell. It works! Hip-hop artists definitely identify themselves more with brands then rock and pop, and I believe they are also more entrepreneurial than both. You see many more hip-hop artists in commercials than any other genre. I agree with Leslie Savan the “black talk” has finally started be used openly and knowingly to advertise and sell merchandise, instead of mockingly like it used to. I believe slang has definitely started playing a bigger role in commercials to sell products.