Guitar Hero Band World Tour Commercial by Zach Newman
As the commercial starts you see Michael Phelps, Kobe Bryant, Tony Hawk, and Alex Rodriguez sliding across the floor singing “Old Time Rock and Roll” by Bob Segar, and you can not help but chuckle. This commercial is one of the most obvious displays of association advertising I have ever seen. Four sports figures that almost any person in the world let alone the United States could identify, and if not all four at least one or two. The association is that all these famous icons love to play Guitar Hero World Tour and it appeals to all teens that idolize all these icons. According to McClintock this commercial is using testimonial because teens admire these stars for being at the peak of physical ability in the world, and these teens wish to be more like them. “We like the person so much that we like the product too” (McClintock 273).
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Good reference to McClintock's propaganda techniques. I was hoping to watch the video or have a link reference to the commercial.
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