Friday, February 27, 2009

Britney Spears Pepsi Commercial By Mary Dalla Costa



http://www.youtube.com/watch?v=7EEZLYKN8Fo

This commercial was appealing to people my age because it was made when she was in her prime. Though she is reiviving herself, Britney Spears had a huge fan base. This commercial is clearly taking a testimonial approach. People who watched Britney Spears dancing around, having fun while drinking Pepsi want the same thing. They thought if Britney liked Pepsi then Pepsi is cool. They wanted to be like Britney. She was an idol for many. Britney was in shape, too. Pepsi isn't the best thing for a diet. If she can be skinny and drink Pepsi, then why couldn't anyone else? Who knows if Britney actually drinks or likes Pepsi? This whole commercial could be propaganda. Britney says drink Pepsi while she's in front of a camera due to a million dollar contract, so do it.

1 comment:

  1. I wonder if Pepsi is sponsoring Brittney anymore with all the bad publicity she has had. Using testimonial is very common for target audiences your age and younger.

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