This commercial is about the battle between the Sony gaming console PlayStation 3 and Microsoft's Xbox 360. Microsoft is using name calling, and somewhat bandwagon. Name calling is seen by using a previous PS3 commercial and changing it, by making the PS3 transform into an Xbox 360, then saying even a PS3 wants to be an Xbox 360. Bandwagon is apparent though the way of making it seem like everyone is buying or wanting to have an Xbox 360, even the PS3 is becoming one. It appeals to the male population between ages 14 to 25 in my belief because this age is the largest gaming group, it is where all gaming corporations will try to sell their products to. The commercial is effective since Microsoft is trying to show that their Xbox 360 is so much better, and tries to inadvertently question a gaming consumer why they would spend their money on a PS3 and not the Xbox 360.
Subscribe to:
Post Comments (Atom)
Yes, Nick. It is effective, indeed and there was only one sentence which represented the bandwagon technique. Nice job on your analysis.
ReplyDelete