Monday, February 23, 2009
Ecko Red Footwear Commercial Analysis by Maddy Tarantelli
This is a commercial advertising Red by Ecko Footwear featuring Venessa Hudgins. First this ad uses a celebrity to sell the product which, according to
Anne McClintock, would classify this propaganda as a testimonial. Most advertisers do this because they assume people want to become or at least relate
to celebrities, so we should dress like them. I feel that this product is geared towards teenagers. Venessa Hudgin's popularity grabs the attention of the
consumers. "everybody let's dance, all you have to do is take a chance" is sucking people in like saying "if you don't dance (with the right shoes),
then you're not courageous enough". Also doublespeak is used in the term "footwear" instead of shoes signifying a more luxurious item. When it comes
to shoesit doesn't really matter because the shoe company is probably not going to take the world over by advertising propaganda to sell their product.
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Not sure if I chose the right one that matched the commercial. Excellent point about the doublespeak....footwear is much loftier sounding than shoes. Vanessa Hudgens is popular with the teenage girls and I know all that glitter on the sneakers really appeals.
ReplyDeleteThis is very interesting ad. I don't really see how its saying that is you don't wear these shoes your not courageous enough.
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