Gatorade has thrown down the advertising gauntlet with this commercial. This commercial is similiar to other Gatorade commercials in the sense that sports figures are used to promote their product, but in this one, historical figures and others who are not athletes are used in the commercial. This looks like it would be under the testimonial technique because it is saying some of the greatest of all time use our product, don't you want to be great? There was another one that had Michael Jordan, Peyton Manning, and Usein Bolt in the commercial, which was huge. I was literally in awe of Gatorade when I saw the commercial for the first time. I hadn't seen this particular one until I looked it up on youtube but I liked that it had Chaz Ortiz and Muhammad Ali in it. The fact that rapper Lil Wayne, self-proclaimed greatest rapper of all time, is the speaker does not hurt at all either. G, the Greatest.
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Awesome commercial, but did you notice that they never mentioned the product or showed the product. Old and young alike drink Gatorade.
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