Nike Women be TRANSFORMED Analysis by Stephanie Kumetz

This commercial is directed towards young active women. I believe that McClintock would call this ad either Glittering Generalities, or Plain Folks. The reason I believe that this would be considered a Glittering Generalities is because it give a good name to women. Saying that we can kick butt if we really wanted too. It is also telling us that with these shoes we can become more confident in what we do when we work out. The way that this ad would be a Plain Folks ad is because its taking a average women boxing and transforming her into an amazing fighter, just because she is wearing Nike shoes for women. Its telling women wear these shoes and feel more confident and powerful in what you do.