Snickers ad. Analysis by Jorge Chavez

This commercial clearly appeals to teenagers and young adults. Instead of using words, the commercial uses action to attract the viewer’s attention. Notice that the ad does not state the product at the beginning, making the viewer curious to stay and watch. Examining the commercial one can see that it is aimed to young people, with hip music and action from beginning to end. At the end, the product is finally revealed with the words “SNICKERS Don’t Stop”. This could be an example of glittering generalities, using the phrase “don’t stop”. This could indicate that if you consume snickers, then you won’t stop, or that people that consume snickers, are those who don’t stop. Also using association, the ad makes the little green people the protagonists, showing them defeating the red little people, who are trying to stop them. Overall the commercial uses action and music to attract viewers to the product that is already known worldwide. If you had no idea what Snickers was, this commercial wouldn’t have helped you figure it out.

http://www.youtube.com/watch?v=3wefgs9BEYw