Snuggie Commercial Analysis by Annie Anderson

The informercial I watched was the one about the Snuggie. Within the first six seconds, the company mentions one hot topic: saving money. Instantly I recognize the "Appeal to Emotion" tactic. They are trying to appeal to someone who is very cold but has to use their hands and wants to save money by not using heat. Also, another tactic I recognized is "Association" The advertizers are associating the Snuggie with being warm while saving money. I think that these two ways of getting the customer to buy your products works great. Someone who is interested in something like this to keep you warm will want this no matter what, but adding in the saving money part and people feel like they can't say no!